Streamware is the leading provider of route management software for the vending industry. To encourage vend operators to switch to Streamware from one of its several competitors, the company sought a bold approach in trade advertising. Fruitt Communications and Ha Nguyen of HN Design collaborated to create an “in your face” ad that tackled the “why switch?” message head-on.
Copywriter: Lisa Fruitt
Designer: Ha Nguyen, HN Design