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PlanAhead from Repromedix
PlanAhead is a pioneering triple hormone test measuring a woman’s ovarian reserve, or the quantity of eggs remaining in her ovaries. These product launch ads were targeted to young women in three distinct demographic categories: 25-35 year old hipsters (Eggs…Basket ad); 28-40 year old professionals (Right Time); and 25-35 year old marrieds (Ticking Clock.) The challenge was to communicate the value of having all the facts before making family planning decisions without resorting to scare tactics about shrinking ovaries. Copywriters: Lisa Fruitt, Andy Fruit |
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